The Grinch Who Stole Thanksgiving
via flickr.com
In what has to have been one of their worst PR moves of the last 8 months, AT&T and Deutsche Telekom announced at 2:30 a.m. ET on Thanksgiving morning that they, in the companies' words, on Nov. 23, "withdrew, without prejudice" their pending application to transfer T-Mobile USA's spectrum licenses to AT&T.
The move meant reporters in the U.S. who have been covering the story woke up to the fact that their competitors in Europe had the scoop. It also meant that they spend all of Thanksgiving Day dealing with AT&T's turkey of announcement, rather than spend it with their families.
And let me tell you, reporters are fuming.
