Verizon backs down from charging "Convenience Fee"
Well, that didn't take long.
After an avalanche of criticism, much of it unfair and inaccurate, in my view, Verizon Wireless announced that it would not implement plans to charge customers a $2 "Convenience Fee" for making certain kinds of payments.
What kind of payments were going to get the fee? Customers who phoned into Customer Care to make a one time payment via their credit card or debit card plus customers who made a one time payment at VerizonWireless.com.
According to the New York Times, customers could avoid the fee by, "using a check, automated bank transfer and credit or debit card, Verizon customers can also pay at a Verizon store, by money order, or by using a bank or other company’s online bill payment service. They may also use a Verizon gift or rebate card, or make a last-minute, one-time phone or Web payment by handing over their bank account number and their bank’s routing number."
Verizon's theory was a good one in my view. They were incurring extra costs to process the payments made by one time credit or debit card payments. Rather than force all of their customer base to pay for those costs, they decided to make those specific customers bear the cost by paying the "convenience fee."
What will Verizon do next? They will likely bake in that extra cost into higher prices for all customers.
That outcome may make consumers feel better, but in the end, Verizon will tighten their grip on a title they've had for a very long time: America's most expensive wireless carrier.
p.s. Please remember that this is my personal blog and doesn't necessarily reflect the views of my employer.
