Verizon 4G: In some cities, good only in the airport

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When Verizon issued their list of markets where they plan to roll out 4G, they also included a list of airports which will have the coverage. I just completed a review of that list and realized that there are several markets where Sprint 4G covers the entire city, but Verizon 4G will only cover the airport.

Austin, Texas is an Verizon "Airport Only" city. But Sprint covers the whole city. (Take note if you're heading to SXSW this March -- the crowd in Austin's airport, pictured above, will be huge.)

There are several other cities in this category. Here's a list, in addition to Austin they include:

  • Honolulu, HI 
  • Newark, NJ 
  • Portland, OR 
  • Providence, RI 
  • Raleigh, NC
  • Sacramento, CA 
  • Salt Lake City, UT 
  • St. Louis, MO 
  • Trenton, NJ 
  • Wilmington, DE

I may be updating this list after Verizon publishes their coverage maps this Sunday. There are some airports in their press release, such as John Wayne / Orange County, in Santa Ana, Calif., that they may consider part of the Los Angeles market. (Incidentally, Sprint 4G covers all of Santa Ana.) Verizon may also consider Newark part of the New York market. (Sprint doesn't, but some marketers might.)

At any rate, it's smart marketing on Verizon's part to wire up an airport. That's where business customers are, and that's the customer they will target initially. (Remember, Verizon is only offering 4G modems at first -- no phones.)