What I like about Hill & Knowlton's Tech in 5
The tech PR team at Hill & Knowlton's Washington, D.C. has a good idea that I just stumbled upon: a series of interviews with the writers that cover technology in D.C. Here's one with Rob Pegoraro at the Washington Post.
What I like about Hill & Knowlton's idea is it gives viewers a better idea where writers are coming from. I haven't checked with Rob or the other journalists who've sat down with Hill & Knowlton, but I imagine they were happy to do so. Reporters I work with are eager to connect with readers, listeners and viewers through social media. What Rob does better than most is actually engage with readers. (He's much more than "click here for the link to my column.")
My only request for Hill & Knowlton is that they should leverage their team of colleagues around the country to interview other journalists from places besides Washington.
And Rob, don't know if you'll find this or not, but as much as I want to agree with you about the Nationals, I am more realistic. (We'll see what next season holds though -- perhaps you're right.)
For what it's worth, Hill & Knowlton does not do any work for Sprint Nextel. (But I do work with Rob when he has questions about Sprint's products.)
